Marketing data spread across dozens of individual Excel, Word or Powerpoint documents, servers and emails is the biggest culprit. In a recent survey, "lack of insight and overview" was perceived as the biggest stumbling block among the marketers surveyed. 10 Benefits of Marketing Project Management #1. Below you will find 10 good reasons for marketers or marketing teams to professionalize or optimize the way they manage the various marketing projects.
But the benefits of efficient Marketing Project Management are enormous. Marketers need to be convinced that their 'individual' way of working should best evolve into a 'collaborative' way of working, conclusive processes need to be set up and digital tools need to be set up and integrated. You read it: Integrating Marketing Project Management within a marketing team doesn't happen without a struggle. Digital tools to manage your projects efficiently (also read my article 'More and more digital tools for marketeers').Agreements and processes that everyone sticks to.The will of the team to work differently (read: better and smarter).For this, 3 components are of particular importance: Efficient Marketing Project Management ensures that you can move many projects forward in an efficient manner. The truth lies - as always - somewhere in the middle. My advice: work hard and a lot, but do it smart and with pleasure. Pressure-pressure-pressure as a status symbol. As if being busy means that you are sending out the right signals within the company and you are fine in terms of status. Tell me: why do we always assume that drowning in work is "part of the job" for marketers? An unavoidable destiny. Where the "but" betrays the fact that, in fact, things are not going so well. The most common answer given: 'Good, but busy'. It's always busy-busy-busy in marketing teamsĪsk "What's it like at work?" of 10 marketers. also emerges, all of which have an effect on the quality of the marketing project management in question. Around this, an exciting ecosystem of mails, discussions, meetings, briefings, notes, approvals, analyses. Project management then consists of time planning (what needs to happen when and by whom), task planning (who needs to do what by when) and budget planning (what are the budgets and costs of the various project components?). Those projects must be taken from A to Z by multiple marketers and any external stakeholders (e.g., Marketing Agencies). Seminars or trade show participations) or advertising projects (e.g. Website or social media), event marketing projects (e.g. Think of content marketing projects (e.g. Marketing Project Management is the collective term for the complete management of marketing projects.
Seeing Marketing Project Management as the ultimate panacea is an exaggeration, but without it, the marketing team is bound to continue to struggle with a lack of overview and insight, with lame internal communication, and with incomplete reporting to management. The third: marketing teams are working more agile than ever, putting pressure on internal communications and reporting to management. The second: the marketing organization is more digital than ever, so there is a risk that the team will get stuck in a morass of digital tools. The first: marketing is more multimedia than ever, so marketing communications are handled by more different marketers.
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